Google 200
ranking Factors
SEO search
engine optimization divided into two categories – ON-page Optimization and
Off-Page or Link building Techniques. Optimizing the website according to the
Google rules will make website SEO friendly. If you are a Fresher, Graduate,
Under Graduate in any stream, MBA holder, or belongs to Non-It field start
career in SEO must join Reinvent Techno Labs to start training in SEO courses.
Thos who are learning or wish to learn Google On-page Optimization factors must
read these points. Here are more than 200 Google On-page rules to optimize any
website.
Some Google
rules are controversial but some are proven, so let’s discuss the entire Giant
search engine Google on-page ranking factors.
Domain Age
– There is no big difference if domain age is 6 months old or 1 year old. To
rank any website webmaster follow Google rules and regulation with continuous
high quality manual link building.
Keyword in
the Domain – If keyword appear in the domain, it’s ok, but doesn’t able to
boost the ranking, but it act as the relevancy, so for ranking it is better to
use the unique brand name like If any webmaster want to start seo training
institute in Jaipur, then he or she can take domain as “seotraininginstituteinJaipur”, or like Rtlabs, but Good domain name is the
Brand name; So, instead of selecting the keyword in the domain name better to
think a good creative Brand name as a domain name.
If domain
start with keyword is a good idea, as Google give more preference to it,
instead the keyword comes in the between or at the end of the domain name.
Take domain
name for any business website as less than 50 characters, earlier the domain
name is around 256 characters. Also the length of the domain name and
registration age of the domain name is not a ranking factor.
If keyword
present in the sub domain boosts the ranking of the business website.
Use WhoIs
Privacy protection services to turn off the WhoIs Privacy, make WhoIs Privacy
Private for every website instead of the public.
If Google
identify the Spammer via WhoIs then the Google will penalize the WHOIs owner
and all the websites run by that person.
If
Webmaster take Particular Country Code Top level Domain like if a German
webmaster take .de, if France Webmaster take .fr Country Code top level Domain
then these websites rank easily in their particular countries, but difficult to
rank then Globally. So if you want to Know How to select the Country Code Top
level Domain then Join Reinvent Techno Labs to learn SEO.
Earlier it
was very important that keyword must appear in the title of the website, but
now things changed, but keyword in the title remains an Important on-page SEO
signal.
Moz research
discovers that if title starts with keyword it counts as an important on-page
seo signal. The title perform better in Search results if keyword comes first
as compare to those titles where keyword appears at the end.
Google
Doesn't use Meta keywords as a ranking Factor
Google give
more preference to the keyword comes in the title of the WebPages as first SEO
Ranking signal as compare to the keyword comes in the H1 Meta tags
TF-IDF is
Google ranking Factor; it stands for the term frequency-inverse document
frequency
Content is
the King and Content is the Important Ranking Factor for any business website.
If a webpage have more than 2000 to 3000 words rank the website easily as
compare to the webpage having 300 to 400 words.
A webpage
have linked table of contents help Google to understand your website in better
manner.
Do not
overboard the keyword density factor for any web page.
LSI Latent
Semantic Index is necessary as it Help search engines to extract the exact
meaning
The web
pages title and descriptions tags must contain the LSI keywords - It acts as a
relevancy Signal
If any web
page of website covers the Topic in depth, then Google like it as it is a SEO
ranking Signal.
Keep in
Mind always – The website Page Loading speed is around 2 to 3 seconds – Very
Important Google Keyword ranking Factor
AMP (Accelerated
Mobile Pages) is necessary if wish to get better ranking for Smartphone results
If any user
searching for a particular “entity” in search engines then the Google give more
preference to that web page which consists that “entity”
Equip the
web pages content with natural language queries to support the Google
Hummingbird Algorithm
Please
avoid the Duplicate Content, Always write Unique Informative Fresh SEO friendly
Content for Google
Use
Rel=Canonical in Proper Manner - it Avoid Google Penalty
Google is
not a Human being! Google doesn't read the Images, So Image Optimization is
necessary - an Important Relevancy Signal
Follow the
Google Caffeine Rules and Regulations regarding the Content Recency
It is
better to Update the Old Content with New Content if wish to Gain the Google
ranking Signal
Take care
of the Frequency of Page update, Good to be if web page updated daily
Take care
of the Keyword Prominence and Keyword Proximity
Follow H1,
H2, H3 tags in Standard manner.
High
quality Outbound links from authority websites send Trust signals to the Giant
Google
Follow
relevancy during the out Bound Links
Always use proper grammar and Spelling
Always use
original Content
Follow the Google
Algorithm Mobilegeddon
Mobile
friendly websites are necessary
